Content working harder not smarter

One of the most overused clichés in marketing is content is king, but that doesn’t mean it isn’t a valid point.

So why is content so important?
One of the most powerful ways of engaging with your audience is through people-led, emotive content.

But how do you create that content?

The first step is to make sure you are writing something that people want to read, at COG media we take a data-driven approach to look at what your audience is currently searching for and what content they are engaging with.

This analysis gives us a deep and meaningful understanding of the types of content which could help your business to start new conversations with your target audience. Ensuring that your content strategy and output is based on data allows us to ensure our clients are getting the highest possible return on their investment.

By understanding what sorts of content your target audience is engaging with we can make informed decisions about the format of content we produce for you to give it the best chance of reaching a large audience via the right channels. Our team doesn’t just create content, we also monitor and analyse its performance once published to make sure that your content is working.

By analysing the way people are consuming your content we can identify future opportunities and refine your output to drive maximum engagement. Our team of content creators understand that there is no one size fits all approach to content and that what works on your website will not necessarily work on your social media platforms. We create bespoke content for each of your channels, helping you to put the right content in front of the right people at the right time.

Content is king, but not when you are producing content for the sake of producing content; before creating any content, you should ask yourself why.

Why are we creating this video, blog or social media post?

This focus will allow you to deliver results without getting side tracked.