Mobility Brand and Website update

Mobility Brand and Website update

After the even if we say so ourselves “sterling job” we did for sister company BATHlifts.net the guys at Relax Mobility tasked us with their brand and website update. Drawing on the look and theme from the Bathlifts website the user expectance was a simple process. So it was on to the logo and colour scheme to set the brand rules for the website update.

Keeping the same font across the both brands with a colour change for the Relax Mobility logo we added an avatar this time which was incorporated into the text of the logo. With recline a major part of all the products a reclined chair element became the X of relax. The client was unsure at first but was the logo was dropped in on the website header and marking materials the penny dropped and the logo was put to bed.

Relax Mobility Logo

When’s a shop not a shop

Because of the nature of the products sold by Relax Mobility customers would require a home visit from one of their sales team to run thru the options, designs and fabrics available for both beds and chairs. With demo units and fabric books even Laurence Llewelyn-Bowen would be proud of customers can pick some funky colour schemes and bespoke finishes so their mobility furniture doesn’t have to have that care home look, perfect for the younger customer. To all the website to still function as a eCommerce site we had all the forward facing products listed as portfolios instead of products. This would allow the customers to read up and view all the benefits of the rise and recline products and then using the call to actions book and in home free visit. 

Once a bed or chair had been selected the sales team can log into the site to gain access to the eCommerce part of the site. With all the variations and various discount structures all at the click of a dropdown and selection from a plethora of options and upgrades and accessories. A payment gateway allows for deposits and payments in full to be and with order forms and VAT handovers all being printed out onsite. Siting down with Mark to get an understand for the sales journey for both the client and sales person allowed us to work out the best and simplest route to market.

Need brand and website update?

COG media can help you get your company web site designed and start selling to the world. Contact our web design team today and get our offer on website hosting! 


    Website Design The devils in the detail

    online shop website design

    Website design old school

    In the world of website design one thing that will aid the development process is content and information… the two important things in website development is content, information and imagery… the three most important, you get the idea.

    Steamed Studio’s online store will be selling steam bent wooden mirrors, lightshades and lamps initially with a number of new products already in development. Running along side the online shop an informative blog with information not only about products and wealth of articles on the wood they use, the environmental impact of deforestation and the history of wood in the world of design.

    It was a pleasure when our latest client came to us arm to the hilt with pds’s, logos, word documents, a drobox full of images and months worth of blog post content. After an initial phone call and getting Gary from Steamed Studio confident with our design process and agreeing in on a time scale and budget. Our first meeting Gary was enlightening. In true craftsman style Gary had page after page of A0 paper with layouts, photo of image placement and menu styles. Before Gary had left the websites holding page was up and style for the ecommerce side of the sites had been confirmed. I wish more sites could be like this.

    Steamed Studio used a professional photographer to get product images in both a clean and lifestyle format. This is perfect for creating image galleries for customers to get a great idea of what the product looks like.

    So you want a ecommerce site designed

    COG media can help you get your company web site designed and start selling to the world. Contact our web design team today and get our offer on website hosting! 


      Serious About FIFA website and brand development

      Serious About FIFA Website and Brand Development

      COG media and please to now be working with SAF (Serious About FIFA). SAF is an eSports Team and community for hardcore FIFA players and pros looking to have in depth discussions around gameplay, tactics, news, esports, and more.  Serious About FIFA is the worlds largest paid SIP Discord in the world for the past two years. Taking on their existing website which required a lot to improvement to say the least. Firstly we updated the existing site to perform and comply with Google and corrected the imagery to match Serious About FIFA’s demographic.

      Then we set about updating the website to our tried and tested platform. Moving away from the Visual Composer back end to the more flexibly Elementor. Lifting the existing wording and imagery the site was quickly taking shape. Updating all the existing product line photos with new clean imagery all compressed for page speed the new site was close to being ready to go live. Whilst we were working on the back end of Woo-commerce online eCommerce shop we realised that COG media could bring a lot more to the SAF brand as well as the site. Taking on our own back we have a couple of prototype new products produced sporting the new slogan we came up with “I PLAY THEREFORE I AM…” 

       

      Product Development

      Once we had the mocks ready we drop a quick message to SAF and they were round to go over the ideas we can come up with. Embracing the new branding with the addition of adding gamer tags to the certain products we started to expand the items in online shop. Chill E Sports Bottles, Snapback Caps and Beanies were the first of out new items to hit the store with the first orders coming in only 24hrs after they added. 

      Moving on from the initial products we set out adding the the SAF brand. To keep the costs down we turned to 3D renders and Photoshop to create and develop new ideas and expand on existing one item products.

      Read all about it…

      Bringing a new way of blogging to Serious About FIFA… Put it up and keep it up! Blog posts were being removed after they had served their purpose. Blogs are an important part of search engine optimisation, with information and details based round your organisation. A suite of imagery was created for new team members, eSports news and all things FIFA. Keep the brand across the entire site is key.

      Serious About FIFA Mug Designs

      So you want a web site designed

      COG media can help you get your company web site designed and start promoting to the world. Contact our web design team today and get our offer on website hosting! 


        Your website will need to work smarter to kickstart your recovery

        Your website will need to work smarter to kickstart your recovery

        Every website exists to generate downloads/views/sales/signups/etc and as businesses look to kickstart their recovery post Covid-19 your website needs to deliver more.

        To deliver more, your website needs to be attracting the right people in the right volume.

        Social media adverts, SEO and pay per click adverts can all be great ways of boosting the traffic going to your website, but they can also be an expensive way of amplifying the wrong audience.

        The trick to all forms of digital marketing is to continually refine your campaigns to increase the return on your investment.

        You need to use the data you gather through Google Analytics, Google AdWords and your social media channels to inform your decision making.

        Don’t work on what you think you know, make your decisions based on what the data is telling you.

        Dynamic campaigns that are continually improved and tweaked based on data are the ones which deliver the biggest return on your investment and could be the catalyst for strong growth post Covid-19.

        Analysing this data properly takes time and at COG media we focus on your campaigns while your focus on your business.

        Our team knows how to spot patterns in your campaign data and can refine content output and campaign audiences to deliver the best possible results.

        Not all data is born equal, our team knows which data can be used to add the most value and deliver the best possible return for our clients.

        We can help you today!

        Speak to our team today to see how a digital campaign can help your business attract new customers and grow.