Another exciting project was offered to us on the back of a trade stand design we produced last year.

Innovatum tasked us with bringing the trade stand to life with animated sequences depicting all their services.

A very simple storyboard was sent over with a few supporting photographs.  We quickly decided to reproduce the fish tank cutaway look we’d used before for the 3D video sequences.  This came with a whole set of issues we needed to come up with answers to.

Nigel set about coming up with the technical aspects of designing a 3D scene that would work within the boundaries of the look we were after.

Merging a clipping and object rigged scene with a lighting and texturing scene a working look came together.  Innovatium’s ROV could now fly around a vurtual  undulating sea bed with rocks and plants scattered about.  Lighting effects were used to simulated merky water with particle systems generating bubbles from the ROV’s motors.  Real world data was superimpose on to the 3D world to show how Innovatums technology works.  Cutaway 3D scenes based on board a survey vessel we’re used to show actual screens from real surveys.

Artistic license was used to show the magnetizing of seabed cables in true Acme style cartoon way with a giant magetnet fixed to the back on a ship.